A founder-led sports-business consultancy.
Athletic Pathways is a founder-led sports-business consultancy specialising in confidential sports-investment introductions, sponsorships, strategic partnerships and selected athlete pathways.

George Papasavva
Founder, Athletic Pathways
George Papasavva
George Papasavva is the founder of Athletic Pathways and brings together experience in international business development, sales, sports management, football-club environments and athlete development.
He holds a Global Master in Sports Management and Legal Skills delivered through ISDE and FC Barcelona, as well as a BSc in Physiotherapy from the University of Brighton.
His professional background includes senior sales and business-development experience, football academy operations, athlete rehabilitation, client relationship management and international commercial introductions.
Through Athletic Pathways, George works personally with investors, clubs, brands, athletes and strategic partners to identify suitable opportunities and manage introductions with professionalism, discretion and a long-term perspective.
Areas of experience
- International sales and business development
- Sports management and legal skills
- Football-club and academy environments
- Investor and commercial introductions
- Athlete development and rehabilitation
Our principles.
Founder-led service
Commercial understanding
Confidentiality
Targeted introductions
International perspective
Long-term relationships
Transparency
Based in Limassol, Cyprus. Operating internationally.
Available for international enquiries.